Staropramen – Life Your Way
What is the secret to quality of life? Is it about enjoying time alone or in time shared with friends? Does the secret to quality of beer lie in the place where it's brewed or in the people who brew it?
For Staropramen, the secret to the quality of life, just like the quality of beer, lies in balance. For this reason, the new Staropramen global campaign "Life Your Way" represents those who seek balance in their lives. Those who are confident enough to find a way to balance the everyday aspects in their life – responsibilities versus pleasures – a balance which leads to a fulfilled life.
Just as Staropramen brew-masters found a way to make a beer which perfectly balances the sweetness of finest malt and bitterness of noble Czech hops to achieve the full-flavor taste which Staropramen is known for.